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Recently I spent an hour or so with a marketing executive, one with excellent insights and connections to the metalcasting industry. We have this in common: we’re both “in” metalcasting because it's the subject on which we spend most of our days and earn much of our livelihoods. But, we’re not in it in this sense: we don’t produce castings or sell equipment or products to the foundries and diecasters. To those people, my conversation partner and I are in a

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