East Jordan Iron Works Inc. reports it will rebrand itself and its several international holdings under a common name — EJ — beginning in early January 2012. The well-known manufacturer and distributor of iron castings for construction and infrastructure applications has two foundries in East Jordan, MI, and one in Ardmore, OK, as well as a series of affiliates acquired over its 128-year history.
Also carrying the new EJ name will be Norinco, the French producer of ductile iron access covers, acquired in 2004; Cavanagh Foundry Ltd., the Irish iron caster that produces manhole covers, gratings, and frames, acquired in 2000; McCoy Construction Castings, in Troy, Ont., acquired in 2006; and HaveStock, the Australian producer of iron access covers and grates, purchased in 2010.
The group also has multiple sales and distribution outlets in the Americas, Europe, Asia, and Australia, through which it supplies cast manhole covers and frames, gratings, fabricated metal products, and fire hydrants and gate valves. Each of these will be rebranded as EJ, too.
“One global name and brand will unify the company and support its vision to be the global leader in infrastructure access solutions,” according to a company statement. “This action will leverage all company resources to improve internal operations, as well as provide superior product offerings and services to its valued customers.”
The new brand name will be effective January 6, 2012.